Lately I’ve been venturing off more and more to, what I think, is the most interesting area of Internet marketing. Yes, I’m talking about Search Engine Optimization. I have been doing PPC for a long time now, but I find that it’s getting harder and harder to create and maintain really profitable campaigns like before.
That’s also why I recently decided to put a lot of time and effort in building my first ecommerce store, which I will be writing about in a later post in detail. But the ecommerce project was my first drive to wander off the yellow brick road of PPC and dive into SEO.
I did have some basic knowledge of SEO, but I really got into it with one of the best courses I’ve ever done and I’m trying to get you guys a great deal on this as we speak, because it’s a MUST for anyone interested in SEO. So keep checking back for that!
The information I’m going to share right now is not from that course, but something I found out myself by accident more or less.
As we all know Google has some pretty good apps in their arsenal. One of them is called Google Alerts. And if your not familiar with it, then I suggest you read Google’s info on this first. Basically what it does is keeping you updated on any terms or phrases you put into it by notifying you by email when something about that subject pops up on the web. Not only is it fun to enter your own name, company name or your favorite blogger (ahem) into it and see where they pop up, but as I found out it can be used as an awesome SEO tool too!
So, on to the good stuff. How can you put Google alerts into good SEO practice. Easy peasy!
Say you have a page about the amazing Hawaii Chair (have you bought one yet!?) Although the name may suggest otherwise, this is actually an great working weight loss product.
So if you want to do some link building for this page, you want to target pages that have to do with weight loss, lose weight, exercise, that kind of stuff. So want you want to do now is go to Google Alerts and enter terms that are relevant to your page. So, in this case: weight loss, lose weight, exercise and so on. You can enter as many as you wish. But remember to use a new alert for every keyword. Also, make sure the ‘type’ is set on ‘everything’, ‘how often’ not more than ‘once a day’ or your mailbox will be flooded with alerts and make sure the ‘volume’ option is on ‘only the best results’. Only if you find that you get very few alerts you can turn this to ‘all results’.
Now, having done this will get you a notification every time your keyword shows up on a page on the big ol’ web. If you are really into it and you have lots of time, you can dive into all those sites and see which pages allow you to place a comment (that contains a link to your site), because in the end that’s what we want, right?
But scanning all those sites can be very time consuming so there is a better way to easily find the sites you can post a link on to your widely appreciated page about the Hawaii Chair. Instead of just entering the keywords by it’s own into Google Alerts, you expand them by these keywords: blog, forum & comment. So you enter: “weight loss blog” as 1 alert, “weight loss forum” as 1 and “weight loss comment”.
This way your chances of finding a page that has the possibility of leaving comments have greatly improved. Of course you always stumble upon blogs and forums who have comments disabled or review each comment manually and rip out your link, or not place the comment at all, but that’s something all link builders have to deal with and there is not much you can do about it. But like always make sure you do not just put your link out there all spammy, but rather read what the blog or forum posting is about, and try to at least post a comment that is somewhat useful for other readers. This will also greatly improve your chances of having the comment placed, even with your link in it.
In this case of the “Hawaii chair”, of course put that as an alert in as well. There won’t be too many pages about this undervalued product, but if you are able to find any which allow comments then you have uber relevant content and having a link to your page here will help your ranking as well.
Only by using this method I’ve been able to reach #1 Google positions on very competitive keywords, so I can assure you that it works! It’s anything but an overnight thing, but if you put your mind to it and consistently keep building links on the pages you get delivered by Google alerts every day, you will have success!