If there is one marketeer / mindset guru that I absolutely worship, then it’s self-proclaimed “Lazy Bastard” Frank Kern. Since the beginning of my business he was one of the first “guru’s” I came across and till this day he is still by far my favorite.
Frank has something magical. I don’t know if it is his relaxed way of telling how cool his “shit” is, or that his shit is really that good, but everytime Frank Kern pitches something I end up buying it, no matter how expensive it is. I just found out he released a offer where you get to personally meet the man and together the 2 of your are going to look into your business and he promises to increase the results of your company with at least 600% if not more. Ok, it’s a shady $100,000 to get in that program, but at least you get picked up at the airport in his all new Rolls Royce Phantom coupé.
Anyway, to get back to business. I’m a member of his Mass control Monthly newsletter, which is always full of insanely interesting stuff that you can use on your business. So in his latest edition he tells about how to sum up your achievements, which you are the most proud of, of the past year. Then after that ask yourself 2 things:
1. Where do you want to go?
2. What’s been working so far?
So, I thought that might be very interesting so I decided to do this, and even print it out and hang it on the wall. So here goes:
My list of achievements that I’m proud of in 2009:
- Somewhere around april/march I had my very first 5 figure profit day. Not revenue, but pure profit. It took me over 3 years to achieve this.
- In May the media buys that I’ve been doing really took off and I achieved my first month with more than $250,000 in profit. Unfortunately that is still my best month to date. So something to work on in 2010.
- Also in May I bought something I thought I could never afford it when it came out in 2007. I’m talking about my precious, an Audi R8. I have had it tuned, it has 500 HP now, and it has an insane sound to it. I will post pics and movies later for anybody that might be interested in this. I’m so proud of it that I want to share so… 
- From a health point of view I had a breakthrough too. When I reached 277 lbs in november I thought it was about time to do something about that. I didn’t feel good, every move that I made was too much. I was just a lazy, fat bastard. So then I hired a personal trainer. We did some serious running, lifting and kickboxing (love that!). In the end I want to end up on 209 lbs, but that’s very far away still, but I’m happy to say that I already lost 29 lbs so far!
So, then it’s time to ask the 2 questions. First is, where do you want to go?
- For starters I want this blog to really kick in. I want it to become very successful and more important, I want YOU to be succesful through the info I will be sharing here. From a business point of view (because in the end we all want to make money, right?) I want to gather a massive list of followers on email, Facebook and Twitter.
- I told you I did very well with the media buys. Unfortunately lately I’ve not been doing so well with them unfortunately so I really have to work on it to get them going again.
- Last year I made my first steps into social media marketing. Although I had some small successes, this really has to kick off still. I want to really get the hang of this as I think there is MUCH money to be made there.
- Also I want to start my first webshop. Probably you wonder why I would want something that is so time consuming while I have so many other things to do. But I really want to do this and learn a lot from it. I have never setup a campaign where I did everything from the advertising until the physical shipping itself. I think there is much to be learned by this project.
- I want to reach the 209 lbs by may 28th (my birthday).
- I really love the new Ferrari 458 Italia. If I could afford it by the end of the year, I would be a VERY happy man. You’ll come to know that I’m a supercar fanatic, so you can expect some posts about new exotics once in a while too.
So, question 2: What’s been working so far?
- I started the blog on january 1, and the traffic is starting to come in now. I already got a healthy list and many Twitter followers. This is going in the right direction.
- The media buys HAVE been working, but I really have to kick it up a notch to get them going again.
- Social media worked, but also in this area I have to spend more time into it to really get to the bottom of it and get it seriously going.
- My PPC campaigns are still going strong. This is still my core business. They have been doing well for over 3 years now. However I had some good campaigns in the financial vertical, but due to some setbacks these campaigns have been lacking and I need to start all over with them again with new landingpages that fit better into the current demand.
So to sum up what I have to do in 2010: Get this blog going, get the media buys going again, step into social media marketing, improve the PPC campaigns, start the webshop, get healthy at 209 lbs and buy myself a Ferrari 548 Italia by the end of the year.
So, what are your goals for 2010?
My Goals For 2010
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